Karla Home Style
Sophisticated, Inspiring, Cultured
Custom Brand Identity
& Instagram Links Page
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the focal point
Design a custom brand and cohesive digital experience true to Karla’s signature style that can nurture and serve her online community.
Karla Diaz is an interior designer and lifestyle content creator based in Guelph, Ontario. She offers a range of services, from remodels to custom home builds, full furnishings, and interior styling.
Over the past three years, Karla and her husband (owner of Mezcon Construction) have purchased and revived homes, sharing their journey with followers on Instagram. While Karla works as an interior designer for Mezcon, she wanted to extend her services to her online community, helping them complete design projects that do not fall under new build construction. As her brand partner, we aimed to create a custom brand and digital experience that would represent Karla’s signature style and further nurture and serve her online community.
THE BRAND IDENTITY JOURNEY
Through combining serif and sans serif typefaces, the primary logo visually represents the common theme of duality found in Karla’s endeavors. She’s both an interior designer and a project manager, seamlessly blending old with new aesthetics as one of her biggest passions is bringing old homes back to life.
The brand colour palette draws inspiration from the natural landscape and textures found in Karla’s portfolio. The rich, sophisticated, and organic shades of brown evoke the emotions her audience desires in their living environments: warmth, comfort, and security.
As an interim solution to a full website, we crafted an on-brand Instagram links page. This offers Karla’s online audience a digital experience to easily discover how to work with her, learn about her trusted brand partnerships, and find her latest sought-after lifestyle purchases.
THE website styling journey
WHAT’S TO LOVE
The strategic decision to create an Instagram links page rather than a full website allows Karla to effectively gauge interest in her service offerings within her online community (before investing in a more significant website build) while providing a streamlined contact page for project inquiries.
Another advantage is that it’s completely custom, ensuring brand consistency and giving Karla’s SEO a boost as she’s no longer having to rely on a third-party platform.
Credits
Interior Photography: Karla Diaz
Melanie Hay Design
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