Kat & Co. Interiors
Timeless, Serene, Holistic
Custom Brand Identity
& Website Styling
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the focal point
Designing a distinct brand and digital home that showcases ageless design and the true intention of living well.
Kat & Co. Interiors is a full-service interior design firm based in Windsor-Essex County, specializing in expansive residential renovations, full-service interior design, and furnishings.
As the seasoned designer, visionary, and founder of the business, Kat Tiessen takes a timeless, holistic approach to achieving exquisite interiors, guided by wellness principles and her clients’ lifestyles. However, she began to notice that her organic leads did not perfectly align with her ideal target audience. In our role as her brand partner, we aimed to develop a refined and personal visual identity and website that would captivate high-value clients. And at the same time, highlight her signature design aesthetic and convey the art of living well within a home that supports your overall wellness journey.
THE BRAND IDENTITY JOURNEY
The primary logo visually reflects Kat’s ageless transitional design through the use of a classic serif typeface. To convey a sense of “connection” and how she guides her clients through the process, we joined the tail of the “K” to the spur of the “A.” The brand itself now gives off a professional, approachable, and calming energy.
Kat’s human-centered process and biophilic design philosophy holds a common thread of connection. Both a connection of humans to humans and humans to nature. We wanted to capture this in the submark suite by developing a monogram connected by the ampersand.
The brand's colour palette is rooted in Kat’s biophilic design philosophy – drawing inspiration from natural textures and earth tones. The organic shades of brown, blue, and green evoke feelings of warmth, comfort, and calmness, which are precisely the emotions her clients desire in their living spaces.
Her redesigned website presents homeowners seeking her services with an engaging, high-end, on-brand digital experience that is also user-friendly. Featuring custom AI-generated interior images perfectly aligned to her unique design aesthetic, SEO-optimized copy and messaging by Woven Copy Studio, and a giveback program section geared to supporting the environment, Kat Tiessen is clearly positioned as a trusted, visionary expert in the interior design industry.
THE WEBSITE STYLING JOURNEY
WHAT’S TO LOVE
At the time of our collaboration, Kat was in the midst of getting professional imagery taken for some of her completed projects – in a way that aligns with how she desires her work to be portrayed. Rather than launching with the existing misaligned collection of visuals, we dedicated a Design Maintenance Session to creating custom AI-generated interior images to support her brand in the interim. This allowed her to go live with her new website without delay while ensuring a cohesive and polished presentation of her business.
Credits
Messaging & Website Copy: Woven Copy Studio
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