Cottage & Key Design Studio
Timeless, Welcoming, Reliable
Custom Brand Identity
& Website Styling
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the focal point
Develop a brand experience that reflects the design studio’s growth, connects with their newly defined target audience, and embodies their refined yet cozy signature style.
Cottage & Key is an Austin-based home design studio offering comprehensive services, from large-scale renovations to whole home design, kitchen, bath and laundry restoration, and character-rich interior styling.
In the past few years, Cottage & Key Design Studio has grown, and their customer base has matured. Their cottage flip homes evolved into extensive renovations or spec homes, drawing in more sophisticated homeowners with larger budgets. To better represent their business and appeal to high-value clients, siblings Melissa and Brent felt ready to invest in brand design services. We worked together to achieve the goal of creating a cohesive visual identity and an impressive digital presence they could be proud of.
THE BRAND IDENTITY JOURNEY
The primary logo features a timeless serif font paired with a hand-rendered script to visually represent a business dedicated to superior services and personalized experiences. This design bridges traditional and modern aesthetics to represent C&K’s dedication to creating the best possible “home” for their clients. The brand now gives off a welcoming, refined, and reliable energy.
A submark suite was created to ensure brand consistency and versatility across various touchpoints. This suite features a custom "CK" monogram and brand tagline, specifically tailored for use in smaller spaces and marketing materials. The distressed oval frame ties the monogram to the hand-rendered script, symbolizing the individualized experience Melissa and Brent offer their clients.
The brand colour palette incorporates serene, refined, and natural tones, aiming to evoke feelings of warmth, relaxation, and comfort — qualities that resonate deeply with their family-oriented clientele and enhance their living environments.
WHAT’S TO LOVE
In addition to the branding piece, we collaborated with C&K on their design studio’s website. One standout feature is the “Shop the Project” canvas integrated at the bottom of each individual project page. This interactive element showcases the studio’s design eye, highlights their curated home décor shoppe (Cottage Home), and enhances user engagement by offering a direct pathway from inspiration to purchase.
Credits
Interior Photography: Madeline Harper
Messaging & Website Copy: Woven Copy Studio
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