Allison Willson
Enduring, Curated, Approachable
Custom Brand Identity
& Website Styling
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the focal point
Create a cohesive online and offline presence that embodies the firm's core qualities, attracts like-minded clients, and supports intentional growth.
Allison Willson is a prominent residential interior designer based in Toronto who specializes in transforming entire homes, working on new construction projects, and providing large-scale furnishing and styling services.
Over the past three years, her business has grown rapidly and attracted significant media attention. With such a spotlight on her work, it was time for her brand image to fully embody the striking designs she clearly puts her whole heart into.
Our task as Allison’s brand partner was to create a unified look and feel for her brand, both online and offline, that mirrors her evolution and underscores her reputable nature. We aimed to design an identity that draws in clients with similar tastes and highlights her enduring, well-curated, and livable style.
THE BRAND IDENTITY JOURNEY
Allison’s approach to interior design extends beyond creating visually stunning homes and vacation properties; she crafts well-designed, deeply personal spaces that are functional and livable for the entire family.
The primary logo visually reflects her design philosophy with a classic serif typeface that has been subtly customized to highlight her dedication to superior service with a personal touch. The brand itself now gives off a welcoming, confident, and trustworthy energy.
Allison’s interiors are known for their intricate layers and timeless style that mixes different elements to create a look that lasts. We wanted to capture this in the submark suite by developing a custom hand-rendered “AW” monogram. When paired with the more traditional primary logo, it exudes depth and sophistication, aligning with Allison’s ability to bring an everlasting look to her home designs.
The brand colour palette draws inspiration from the natural textures and earth tones prevalent in Allison's work. These rich, sophisticated, and organic shades evoke warmth, comfort, calmness, and security, mirroring the emotions her clients desire in their living spaces.
Her redesigned website offers potential clients a captivating and sophisticated digital experience that's both on-brand and user-friendly. Showcasing professional project photography by Patrick Biller, compelling messaging and copy by Laer Studio, and glowing client testimonials, Allison Willson is unmistakably positioned as a trusted and highly creative expert in the interior design industry.
THE WEBSITE STYLING JOURNEY
WHAT’S TO LOVE
By developing a more personal visual identity and website, Allison now has a strong, cohesive brand image that will continue to shape a positive public perception. Combined with her unwavering talent and notable press, this carefully-formed brand experience reinforces her values and unique style, solidifying her position as a leading interior designer in her market.
Credits
Interior Photography: Patrick Biller
Website Copy: Laer Studio
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