Kayla Daniels Interiors
Down-to-Earth, Authentic, Serene
Custom Brand Identity & Website
Design, Print Collateral Design
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the focal point
Designing a distinct brand and digital home that articulates a down-to-earth presence and higher-end experience.
Kayla Daniels Interiors is a residential design studio based in Ontario, offering a full range of interior design services, from remodels to custom home builds, complete furnishing, and true-to-you styling.
As the studio’s namesake, Kayla started her career on a more traditional path in Human Resources. But after years of pursuing her passion for painting and interior design projects on the side, she took her business full time in 2022. Partnering with her to develop her distinct brand and website, we set out to express her down-to-earth style both online and offline.
THE BRAND IDENTITY JOURNEY
Kayla’s approach goes beyond her ability to create exquisitely-designed environments. She believes a home should be an inviting, livable canvas that functions as the backdrop for every iteration of your life.
To reflect this, the primary logo consists of thick and thin line weights, referencing painterly strokes, or in this case – the strokes of natural colour, texture, and craftsmanship found within the homes Kayla reimagines. The logo is classic yet approachable, perfectly aligning with her signature style of understated luxury.
A submark suite was created to ensure brand consistency and versatility across various touchpoints. This suite features a custom-framed "KD" monogram, brand tagline, and designer signature, all tailored for use within smaller spaces and marketing materials.
The brand's colour palette mirrors the natural environment, embodying Kayla’s commitment to integrating outdoor elements into every project. The calming earth tones evoke feelings of warmth, comfort, and security, which are precisely the emotions her clients desire in their living spaces.
The final typography selections blend serif and sans-serif fonts, striking the perfect balance between classic and modern styles. The serif headings convey authority, trust, and sophistication, while the sans-serif body text adds a refreshing and clean touch.
Her custom website offers potential clients an engaging, high-end, on-brand digital experience that is also user-friendly. Featuring professional project photography by Niamh Barry and Jules Lee, SEO-optimized copy and messaging by Woven Copy Studio, flattering client testimonials, and an inspiring blog, Kayla Daniels is clearly positioned as a trusted, highly-creative expert in the interior design industry.
THE WEBSITE STYLING JOURNEY
WHAT’S TO LOVE
This project was fueled by a deep sense of passion and dedication — two values I know Kayla also cherishes deeply, as evidenced by her latest interview in Duelle Made’s Living by Design blog series. We feel privileged to have been a part of Kayla’s entrepreneurial journey from its inception, and to work alongside the talents of other creatives while crafting this distinct brand presence truly deserves to be showcased.
Credits
Interior Photography: Niamh Barry & Jules Lee
Messaging & Website Copy: Woven Copy Studio
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