Melanie Hay Design
Refined, Soulful, Authentic
Custom Brand Identity & Website
Styling, Print Collateral Design
← BACK to portfolio
the focal point
Cultivating a strong online and offline presence with branding that reflects this residential design firm’s evolution.
Melanie Hay Design is a leading Toronto-based residential interior design firm offering comprehensive services, from renovations to new construction, full furnishings, and exquisite interior styling.
In the past few years, Melanie’s business and design style evolved, prompting her to seek brand design services in January 2023. As her brand partner, we set out to create a perfectly aligned visual identity and digital home that Melanie felt proud of. Particularly, a brand experience that would captivate high-value clients and act as a true extension of the signature style she was quickly becoming known for.
THE BRAND IDENTITY JOURNEY
Melanie’s approach to design goes beyond creating visually stunning spaces. She curates well-designed interiors that feel inherent to their environment and inhabitants. The primary logo serves as a visual representation of her design philosophy. It features a timeless serif typeface with unexpected customizations, mirroring the intentional layers found within her work. The logo exudes elegance and sophistication, reflecting Melanie's attention to detail and commitment to creating spaces that are both beautiful and functional.
A submark suite was designed for brand consistency across various touchpoints. This included a custom “MH” monogram and brand tagline for smaller space applications, marketing materials, and title blocks.
The colour palette reflects the natural textures and earth tones found in Melanie's work. The rich and sophisticated hues evoke emotions of warmth, comfort, and security – the very feelings her clientele seeks in their living spaces.
The final typography selections combine serif and sans-serif fonts, creating a harmonious balance between tradition and modernity. The serif heading exudes a sense of authority, trust, and sophistication, while the sans-serif body copy adds a touch of modernity and cleanliness. This typographic blend allows the brand to effortlessly transition between traditional and contemporary styles, resonating with a diverse range of clients.
Her redesigned website provides potential clients with an on-brand, captivating digital experience that’s also easy to navigate. Paired with professional project photography by Lauren Miller, messaging and SEO website copy by Woven Copy Studio, client testimonials, and a custom press page, Melanie Hay is distinctly positioned as a trusted expert in the world of interior design.
THE WEBSITE STYLING JOURNEY
WHAT’S TO LOVE
This project was a true labor of love at every part of the process. The Haven List featuring Melanie’s brand is a testament to that. We’re honoured to have had the opportunity to work alongside and capture the talents of other creatives while crafting this enduring and meaningful tribute to the artistry and vision of Melanie Hay Design. It’s most definitely a showcase of creativity and collaboration – one we’re most proud of.
Credits
Interior Photography: Lauren Miller
Messaging & Website Copy: Woven Copy Studio
Allison Willson
Enduring, Curated, Approachable
No. 03
You may also like
BACK TO portfolio
Swept Away By These Brand Spaces?
Karla Home Style
Sophisticated, Inspiring, Cultured
No. 01
Kayla Daniels Interiors
Down-to-Earth, Authentic, Serene
