A residential design firm creating deeply personal spaces with layers of character and soul.

artfully considered spaces

As a leading Toronto-based residential interior design firm, Melanie Hay Design offers comprehensive services encompassing renovations, new construction projects, full furnishings, and exquisite interior styling.

Melanie's decision to reach out to Duelle Made was driven by her desire to elevate her brand presence and distinguish herself from other designers in the industry. With her business and design style evolving, Melanie recognized the need for a brand identity and website that truly reflected her unique approach and set her apart as a sought-after interior designer. She wanted to captivate high-value clients and create an authentic connection with them through a visually stunning and cohesive brand experience.

Brand Strategy
Brand Design
Creative Direction
Website Styling (Showit Platform)



At Duelle Made, we recognized the unique qualities that set Melanie Hay Design apart from other interior design firms. Melanie's approach goes beyond creating visually stunning spaces – she curates well-designed interiors that feel inherent to their environment and inhabitants. Her designs embody the belief that the true beauty of a home lies in the experiences of its owner.

The goals of this project were to capture Melanie's distinct design style and communicate her ability to create spaces that inspire and resonate with clients seeking a truly personalized touch. We aimed to craft a brand identity that would attract high-value clients who appreciate the value of exceptional design and fully trust Melanie to bring their vision to life.

What Sets It Apart

The Journey

The foundation for Melanie Hay Design's brand was carefully crafted to capture the essence of her unique design approach and create an immersive online experience.

The primary logo serves as a visual representation of Melanie's design philosophy. It features a timeless serif typeface with unexpected customizations, mirroring the intentional layers within her work. The logo exudes elegance and sophistication, reflecting Melanie's attention to detail and commitment to creating spaces that are both beautiful and functional.

The colour palette reflects the natural textures and earth tones found in Melanie's work. The rich and sophisticated hues evoke emotions of warmth, comfort, and security – the very feelings that her target audience seeks in their living spaces. 

Typography plays a crucial role in establishing the brand's authentic and timeless appeal. The combination of serif and sans-serif fonts creates a harmonious balance between tradition and modernity, mirroring the versatility and flexibility of Melanie's design approach. The serif heading exudes a sense of authority, trust, and sophistication, while the sans-serif body copy adds a touch of modernity and cleanliness. This typographic blend allows the brand to effortlessly transition between traditional and contemporary styles, resonating with a diverse range of clients.

Coming Soon

What’s to love

Interior Photography by Lauren Miller