the focal point
Create a captivating, user-friendly e-commerce storefront and cohesive brand experience that reflects the parent company’s recent updates and evolution.
Cottage Home is an online shoppe of thoughtfully curated essentials and standout pieces personally selected by Melissa, the co-owner & principal designer at Cottage & Key Design Studio.
The shoppe was established in 2022, allowing Melissa to purchase and sell wholesale homeware items for styling her latest interior projects. Each item is handpicked to cultivate a sense of comfort and warmth, creating a refined yet cozy, collected home.
With business growth came an expanding product library and a significant need to create a more visually aligned and user-friendly shopping experience. As Cottage & Key's design style and clientele also evolved, Melissa sought brand design services in November 2023. Our goal was to develop a perfectly aligned visual identity and digital home for the design studio, while also ensuring a well-coordinated e-commerce storefront for Cottage Home.
THE BRAND identity JOURNEY
The focus for this project was for both the design studio and shoppe to appeal to the same discerning clientele and to feel unified under one master brand. To achieve this, we used the same typography styles and colour palette as Cottage & Key Design Studio. The primary logo features a timeless serif font paired with a hand-rendered script to visually represent a business focused on providing superior services and products with a personal touch.
A submark suite was developed to maintain brand consistency across various touchpoints and retail collateral. This suite included a custom "CH" monogram for use in smaller spaces, marketing materials, and packaging. The distressed oval frame connects the monogram to the hand-rendered script, symbolizing the human touch of curated selection and the allure of imperfect vintage collections.
The colour palette employs calming, rich, and sophisticated hues to evoke emotions of warmth, comfort, security, and relaxation — precisely the feelings Cottage Home customers seek to infuse into their living spaces.
THE WEBSITE STYLING JOURNEY
Cottage Home’s redesigned shoppe provides customers with an on-brand, captivating digital experience that’s also easy to navigate. Adding a mega-menu to better organize the growing product library into collections, highlighting viral bestsellers and seasonal collections on the homepage, and promoting 1:1 Interior Styling Sessions through Cottage & Key Design Studio were just a few of many strategic choices we implemented.
WHAT’S TO LOVE
The redesign of Cottage Home's brand identity and e-commerce website has led to a more effortless experience. The new site layout allows potential customers to see new arrivals and featured collections right away, helping to enhance sales. Plus, it’s easier to browse through Cottage Home’s large product selection with the organized mega menu, which makes room for fresh additions – like the Design Sourcebooks.
Another point of interest: the updated website uses large consistent images and cohesive product photography, giving it a more professional look. These visuals also support "Shop the Look" sections, which provide styling inspiration. Additionally, the redesign better highlights the connection between the shoppe and design studio, assuring customers that the products are selected by an expert in interior design who prioritizes high quality finds.
Credits
Interior Photography: Madeline Harper
Kayla Daniels Interiors
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