Pearl Rowe Art Advisory
Contemporary, Innovative, Approachable
Custom Brand Identity & Website
Styling, Print & Digital Collateral Design
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the focal point
Create an innovative and inviting brand and digital presence that connects people with contemporary art, making the often intimidating industry feel welcoming and inclusive.
Pearl Rowe is an art advisory that curates contemporary artwork for individuals, interior designers, and corporate clients in Toronto and beyond.
Founder and principal Laura Mann has over a decade of experience in the Canadian art scene, building strong relationships with art institutions and galleries while collaborating closely with both emerging and established artists. In 2018, she launched Mason Lane Canada, offering art advisory services to corporate and residential clients across the country. Driven by a desire to make art curation more approachable and enjoyable, Laura established her own advisory. As her brand partner, we set out to create a custom brand and digital experience that embodies her expertise, creativity, and ability to craft deeply personal visual stories for any space.
THE BRAND IDENTITY JOURNEY
Laura envisioned Pearl Rowe as a way to make art curation more approachable and enjoyable, focusing on building narratives and connecting clients with meaningful artwork. To bring this vision to life, we selected a minimal sans-serif typeface and creatively reimagined the letter "R" to resemble a frame. This adaptable frame expands and contracts across different layouts, showcasing featured projects, emerging artists, and industry stories through Pearl Rowe's expert perspective.
The brand colour palette is intentionally restrained to complement the diverse objects and design styles featured in the Pearl Rowe portfolio. Warm monochromatic shades of greige and black evoke a sense of warmth, elegance, timelessness, and modernity.
Alongside the branding, we partnered with Pearl Rowe to design their art advisory website, offering potential clients an engaging, high-end digital experience that is both on-brand and user-friendly. With professional project photography by Lauren Miller, SEO-optimized copy and messaging by Laer Studio, and prominent publication logos, Pearl Rowe has solidified its reputation as a trusted and innovative expert in the art advisory sector.
THE WEBSITE STYLING JOURNEY
WHAT’S TO LOVE
For this project, we embraced minimalist design, proving that not every website needs to be filled with imagery or abundant content to make a lasting impact. This thoughtful restraint offers a refreshing clarity, letting each element breathe while still delivering an experience that feels meaningful and refined.
Credits
Interior Photography: Lauren Miller
Messaging & Website Copy: Laer Studio
Allison Willson
Enduring, Curated, Approachable
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