Cary Prince Oganizing
Serene, Harmonious, Friendly
Custom Brand Identity & Website Styling
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the focal point
Design a serene brand and digital presence where approachable tranquility meets refined order—creating a warm, inviting environment that resonates with those seeking harmony in their spaces.
Cary Prince Organizing is a leading organizing and lifestyle management house based in Los Angeles. Led by Certified Professional Organizer® Cary Prince, the team restores balance and infuses style into clients’ busy lives through organization, moving services and household operations, and interior design for homes and offices.
Through our collaboration with Cary, we crafted a distinctive visual identity and online home that reflects her evolved approach and comprehensive offerings. The result: a warm, sophisticated digital presence that not only differentiates her from others in the industry but also speaks to those seeking harmonious, well-orchestrated living spaces.
THE BRAND IDENTITY JOURNEY
The brand identity for Cary Prince Organizing was thoughtfully designed to embody the calm, understanding, and polished experience clients can expect when working with the highly-skilled team.
The primary logo features a clean, modern sans-serif typeface, chosen for its ability to convey a sense of harmony with subtle elegance. The balanced, spacious lettering softens the overall look, speaking to the brand’s approachable nature while maintaining a professional, polished feel.
Complementing this is a minimal monogram that combines the letters "C," "P," and "O" in a circular design. You might notice it subtly resembles a power button—a nod to resetting and reclaiming spaces to align with clients’ needs.
The brand’s visual language comes full circle in a colour palette composed of neutral, muted, and warm tones, providing a clean yet calming foundation and inspiring feelings of hope, creativity, and confidence.
For the organizing firm, this website was a labour of love that really put everything in its proper place. With photography by Lauren Taylor and Marisa Vitale, website copy by Woven Copy Studio, and an easeful user experience that invites ideal clients to envision the possibilities while providing them with clear pathways to begin their organizing journey, CPO has a digital sanctuary that perfectly embodies the transformative calm their services deliver.
THE WEBSITE STYLING JOURNEY
WHAT’S TO LOVE
Cary Prince Organizing’s brand identity exudes order and clarity. However, the selected website template and styling take a bold, refreshing step away from traditional professional organizing industry conventions. By blending clean sophistication with unexpected creative elements, CPO’s online space brings fresh energy and personality to a polished, intentional flow.
Credits
Photography: Lauren Taylor Creative & Marisa Vitale
Messaging & Website Copy: Woven Copy Studio
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