The Brand:
Elegant, Composed, Enduring. Not restraint that whispers and fades — but the kind that draws you in and holds you there.
The Still Water identity is designed for a clientele that values calm, quality, and quiet confidence.
A muted, atmospheric palette takes notes from warm salt air and the gentle wash of coastal light, while the typography is timeless and editorial, layered with subtle details that speak to legacy and devotion. Everything feels unhurried, considered, and effortlessly refined.
THE EXPERIENCE
faqs
Common Questions
How long will it take?
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a.
Semi-custom brand projects are accepted in the order they come in, ensuring each client receives the utmost care and attention. Once you purchase, you'll complete your brand questionnaire and schedule your customization day for the soonest available date that works for you. From that starting point, expect your completed brand within two weeks of your selected customization date.
Are payment plans available?
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Due to the nature of this offering, payment in full is required upon booking to reserve your selection and timeline. All sales are final.
What can I change? What stays the same?
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The beauty of semi-custom is in the balance. The core design style and typography selections are set, making it possible to deliver a polished brand identity at a more accessible investment and timeline.
But we personalize both the colours and the brand name, adjusting the distance between words and letterforms so your logo and brand mark variations appear perfectly proportionate.
Do I get revisions?
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One round of very minimal revisions is included in your purchase. This includes colour tweaks and small design refinements. Additional edits are available either hourly ($200 CAD/hour) or bundled in a Design Maintenance Session.
Will my brand truly feel like mine?
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Absolutely. While the foundation comes from a curated collection, your brand will be customized to reflect your unique business, style, and story. With fully custom colour palettes, strategic layout choices, and the potential for custom mini brand messaging (an add-on service by Woven Copy), the result is all your own.
Just like a well-designed home where others may have the same floor plan, the finishes and personal touches make it personal and true to you.
Are fonts included?
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Yes. Every font has been carefully selected and is fully licensed. This means you won’t have to worry about purchasing anything extra to carry out your brand identity.
What if I need more outside the initial deliverables?
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Duelle Made would love to help! Additional design work – whether it's marketing collateral or website styling – can be added on through a Design Maintenance Session. Many clients return for ongoing support as their business grows, and it’s a pleasure to continue the partnership.
A SPECIAL ADD-ON OFFER
Mini Brand Messaging with Woven Copy Studio
- Refined brand positioning language
- A signature tagline that captures your approach
- Core messaging pillars for consistent storytelling
- Mini founder and brand bios that connect with your ideal client
- Custom ChatGPT tool to stay true to your messaging foundation when creating future content
Add on this mini brand messaging package and walk away with:
All the noteworthy details — now extended to your copy.
No. 01
Shop the Collection
MADE FOR THE BUSINESS OF INTERIORS
ORCHARD HOUSE
$2,800 CAD
No. 03
STUDIO NIAH
$2,800 CAD
No. 02
STILL WATER
$2,800 CAD
