Black Friday and Cyber Monday (BFCM) aren’t just retail events — they’re significant revenue opportunities for creators and interior designers on affiliate platforms like ShopMy.
The numbers tell all: 44% of ShopMy creators’ annual income comes from the fourth quarter alone. During this time, creators earn an average of 6.7x more than a typical quarter. During BFCM, they earn 6.5x more than a normal week.
For interior designers, this presents an opportunity to share and recommend products you genuinely love, reach a wider audience, and create new revenue streams — all while staying consistent with your aesthetic and values.
The key is to plan ahead, stay authentic, and think strategically about how you’ll guide your followers through the holiday shopping season.
1. Prepare Before the Sales
Black Friday success starts weeks in advance. The more you plan and prepare, the smoother the sales period will be for you.
Increase your posting cadence early
- Start priming your followers two to three weeks before Black Friday.
- Tease your favourite products or brands you know will be hosting a sale.
- Revisit what’s performed well for you in the past. If your followers loved a specific lamp, textile, or small appliance last year, they’ll likely love it again.
- Be consistent and stay top-of-mind with regular, useful posts. My friend Karla of @karlahomestyle does this so well. (Have a look at this interview, too, which covers more of her experience with affiliate marketing. It could give you some ideas.)
Organize your ShopMy storefront ahead of time
- Review your page to ensure it’s up to date and easy to navigate.
- Build Black Friday and Cyber Monday collections in advance. You can create hidden shelves ahead of time and publish them closer to sale dates.
- Create themed gift guides that make shopping easier. Some examples include:
- “What I’m Buying This Black Friday”
- “Stocking Stuffers for the Lover of Home”
- “My 2025 Favourites” (top-performing items from the year)
2. Optimize Your Product Links
Product links that consistently perform well are your most reliable sources of affiliate income. Focus your efforts here:
- Find your top-performing items in your ShopMy analytics and reshare those.
- Use quick links — direct product links are your highest converters. Create quick links for your top 1-2 products.
- Optimize your sharing based on platform:
- Instagram: Quick links, link in bio (Visual consistency and style matter). Consider creating a broadcast channel where you can share links and gift guides directly with your audience.
- TikTok: Discount codes, engagement-driven (Algorithm favors watch-time and shares).
- Youtube: Link in description, verbal CTAs (Highly visual; audience trusts personality & expertise).
- Blog: Affiliate links, downloadable PDFs (SEO-driven; evergreen content that can rank year after year).
3. Leverage Your Analytics
You don’t need to share everything to sell effectively — just the right things.
- Identify your top five brands or products, and focus on resharing those.
- Prioritize ShopMy brand partners who offer custom codes or collaborations.
- Reuse visuals from past projects that featured those products — e.g., a table lamp you’ve styled in multiple rooms.
- Collect testimonials or comments about products you’ve shared. They build credibility and social proof.
4. Turn Your Followers Into Loyal Shoppers
This year, ShopMy shoppers can now create circles. These are personalized lists of their favourite creators (for example, a “Home Circle” featuring their go-to design accounts).
Encourage your followers to:
- Add you to their ShopMy circle(s) and start wishlisting items early.
- Save items from your shelves so they’ll see when they go on sale.
- Create their own “Design Tastemakers” list — and don’t forget to include yourself!
This helps build community, authenticity, and long-term earning potential since you’ll earn commission if they purchase your wishlisted items months later.
5. Strengthen Brand Relationships
Brands notice creators who plan ahead and share content thoughtfully.
- Reach out to your favourite brands in early November to explore collaborations.
- Connect your social accounts in ShopMy so brands can see how you’re promoting their products. This also improves your ShopMy tier and visibility.
- Encourage followers to create a shopper account and follow your ShopMy storefront.
6. The Ideal 2025 BFCM Timeline for Designers
Use this as a general guide to pace yourself through the season:
| Dates | Focus |
|---|---|
| Nov 3-15 | Build brand relationships, gather images, collect testimonials/comments, and create quick links for top-performing products. |
| Nov 16-25 | Increase posting cadence and start priming your audience. |
| Nov 26-Dec 2 | Convert your links into sales — share, engage, and stay visible. |
| Dec 3-11 | Review analytics, note top performers, and continue engaging — people are still shopping! |
Final Thoughts
Black Friday and Cyber Monday don’t have to feel like a frenzy. For interior designers, they’re an opportunity to thoughtfully curate, share your expertise, and connect with your audience in a way that feels both generous and intentional.By planning ahead and leveraging the tools within ShopMy, you’ll be ready to make this your most successful (and stylish) end-of-year sales season yet.
